MuleTown.ai is a fractional AI CMO service for marketing leaders at consumer-facing brands. Founded by Jason Calhoun, a 22-year brand operator with prior client work for Facebook, Adidas, Coca-Cola, Intel, and R+Co. The engagement gives marketing directors a private always-on intelligence layer, custom AI tools built quarterly, and continuous synthesis drops, all running alongside the existing marketing team.

How much does a fractional AI CMO from MuleTown.ai cost?

Pricing starts at $2,500 for a 30-day Live Build, where Jason builds out a private Operator Room and a custom AI tool tailored to the team's biggest blocker. After 30 days the engagement converts to Always-On at $2,500 per month, or the keys are handed back, no hard feelings. Always-On includes continuous intelligence, synthesis drops, and quarterly tool builds. No long-term contract.

Who is the ideal MuleTown.ai client?

Marketing directors, VPs of marketing, and heads of marketing at consumer-facing brands and founder-led operators with revenue between $5M and $50M. The buyer is typically spread too thin, doing busywork that AI could handle, and wants leverage on the high-stakes work like content strategy, brand decisions, and campaign architecture. Past or active engagements include TigerTough, Coast Counties Peterbilt, and North Coast Church.

What is the Operator Room?

The Operator Room is a private branded workspace built for each client. It pulls live data from their YouTube channel, ad accounts, CRM, social channels, comments, and reviews, and synthesizes it into actionable intelligence drops delivered into the workspace and to inboxes. Custom AI tools, like a vehicle-fit-finder for TigerTough, are built into the room quarterly.

Is this a replacement for a marketing director?

No. MuleTown.ai sits alongside the marketing director as a force multiplier. The buyer keeps their job and gets superpowers. The framing is secret weapon, not boss. The CEO sees the marketing director getting more done, not getting threatened by an outside hire.

Where is MuleTown.ai based and who does it serve?

MuleTown.ai is built in Columbia, Tennessee but serves marketing leaders at consumer brands anywhere in the United States. The work is remote. The Columbia origin shapes the character and approach but does not limit the geography of clients.

MuleTown.ai. The Marketing Director's Secret Weapon. Fractional AI CMO from $2,500/month.

The Difference

Same team.
Sharper output.

What changes when a 22-year operator and an always-on AI engine sit alongside you, instead of an agency invoicing from somewhere else.

Right Now

You're spread too thin, doing busywork the team can't absorb and a tool can't quite handle.

The AI tools you bought solved tiny problems and added five more login screens.

The last agency started strong, then quietly drifted into status-meeting theater.

Your CEO wants more output, faster. The headcount conversation is not on the table.

After You Plug In

Your private Operator Room runs continuously. Refreshes data. Surfaces the move.

One operator on your side, with AI doing the heavy lifting, no five-tool onboarding.

Synthesis drops on demand, not a Tuesday call. You read it before stand-up.

Same headcount, more shipped. The CEO sees you getting more done.

How It Works

Three steps. No status calls.

A 30-minute working session. A 30-day live build. Then the engine runs alongside your team.

💬

Working session

30 minutes on Zoom. Bring the one thing eating your week. I tell you whether AI moves it, what the move looks like, and what it costs. No deck, no pitch.

→

⚙

Live Build (30 days)

I build out your private Operator Room and one custom AI tool tailored to your biggest blocker. You use it live for 30 days. $2,500 one-time. Converts to Always-On or you hand the keys back, no hard feelings.

→

🔥

Always-On engagement

Continuous intelligence. Synthesis drops to your inbox and your team. Quarterly tool builds. Me, on the team. From $2,500/month. Cancel anytime.

Fair Questions

You've got concerns. Good.

We'd be worried if you didn't.

"How is this different from hiring a fractional CMO?"

A fractional CMO replaces or sits above you. I sit beside you. You stay the marketing director. The AI engine and I become your force multiplier. Your CEO sees you getting more done. Different psychological purchase, different outcome.

"Why $2,500/month instead of $5K-$15K like other fractional CMOs?"

The AI is doing the heavy lifting that a senior IC would otherwise do. I'm the operator, judgment, and craft. The math works because the engine works. Cancel anytime if it doesn't.

"My last agency burned us. How is this not that?"

No retainer lock-in. No status calls disguised as work. No deliverables theater. The 30-day Live Build proves the engagement before you commit to monthly. If it does not earn its keep, you hand the keys back. That's it.

"We've already tried AI tools. They added more work."

Most do. They add login screens, prompt-engineering homework, and another vendor relationship. The Operator Room is built for you, not by you. I run the engine. You read the synthesis.

"How does this fit with my existing team and tools?"

Underneath, not over the top. Pulls from your YouTube, ad accounts, CRM, social, comments, reviews. Your team keeps their jobs and their tools. I deliver intelligence and tools they can actually use.

"What about our data?"

Read-only access wherever possible, scoped to the channels we agree on. Your data stays in your accounts. No third-party reselling. No training models on your stuff. If you want a written agreement, we'll do one before kickoff.

"Who owns the tools and the room at the end?"

You do. The Operator Room and any custom AI tool I build during the engagement are yours. If you walk after the Live Build, you keep the tool. If we go Always-On and you cancel later, you keep what's been built. The judgment walks with me. The artifacts stay with you.

Who's Behind This

22 years of brand work.
Now an operator on your team.

I'm Jason. I co-founded So Long Saturn in 2015 and produced brand work for Facebook, Adidas, Coca-Cola, Intel, and R+Co. Three award-winning documentaries before that. Ten years inside organizations building video and content engines that reached 50,000 people a week.

The current pattern: I built TigerTough's Operator Room for Sheldon Zitzmann, their marketing director. An always-on intelligence layer feeding his team weekly synthesis, custom AI tools, and ad-creative riffs drawn from real channel data. Same headcount, more shipped. Coast Counties Peterbilt and North Coast Church run on similar setups.

The bullseye is marketing leaders at consumer-facing brands and founder-led operators. People who care about story, voice, and craft. The ones who can tell a real signal from AI hype.

Based in Hampshire, Tennessee, twenty minutes south of Columbia. The work happens anywhere there's a marketing leader ready to put a real engine on the team.

Jason Calhoun

Founder • 22-year brand operator • Built in Hampshire, TN

Engagement

Three doors.
One ladder.

A free working session, a 30-day live build, and a monthly engagement. No retainer lock-in. No surprise invoices.

Working Session

Free

30 minutes • no pitch

Bring your one stuck thing. I tell you whether AI moves it, what the move looks like, and what it would cost. If the fit isn't there, I'll say so. No deck.

Book the session

Live Build

$2,500

one-time • 30-day live trial

I build out your private Operator Room and a custom AI tool tailored to your biggest blocker. You use it live for 30 days. Converts to Always-On at the end, or you hand the keys back, no hard feelings.

Start the build

Always-On

From $2,500

/ month • cancel anytime

Continuous intelligence layer feeding your team. Synthesis drops on demand. Quarterly custom AI tool builds. Me, on the team. The fractional CMO role, multiplied by AI.

Talk through fit

Book a 30-minute working session

Bring one stuck thing.
I'll tell you whether AI moves it.

✓ A direct read on whether AI moves your problem from someone who's actually building it for marketing teams now

✓ A look at the kind of Operator Room I would build for you based on your channels, team, and biggest blocker

✓ An honest fit call, both directions if you don't need this, I'll say so. If you do, you'll know what it costs and how it lands

✓ Zero deck, zero pitch just a working call between two people who care about marketing that ships

If we're a fit, I'll tell you. If we're not, I'll point you somewhere better. Either way you walk away with something useful.

Book a 30-minute working session

A few quick questions about your team and your stuck thing. I'll use them to make the 30 minutes count. We get on Zoom, no deck, no pitch.

Under 90 seconds No pitch on the call Honest fit call, both ways

Question 1 of 6

What's your role?

Tells me whether the fit is even there.

Marketing Director / VP Marketing / Head of Marketing A dedicated marketing leader inside the company

Founder running marketing Marketing is your function until it isn't

CEO / COO / President You hire the marketing leader and want them sharper

Something else We'll figure out where you fit

Question 2 of 6

How big is the company?

Rough revenue band is fine. Helps me know what's realistic for your team.

Under $5M Lean team, marketing leader is also doing the work

$5M – $15M Marketing exists as its own function, still resource-constrained

$15M – $50M Real budget, real team, room for an outside operator

Over $50M Probably a fit, possibly a different conversation

Not my number to share No problem, we'll figure it out on the call

Question 3 of 6

What's eating your week?

Pick the one that costs you the most sleep.

Content velocity. We can't ship enough, fast enough. YouTube, social, ads, email. Output is the bottleneck.

Signal vs. noise. Too much data, not enough decisions. Dashboards everywhere, real intelligence nowhere.

Agency fatigue. Burned by the last one, allergic to the next. Status calls, deliverables theater, drift.

AI fluency gap. The team uses it like a toy or avoids it. No real engine, just scattered ChatGPT tabs.

Something else (tell me on the call) If it doesn't fit a bucket, it's probably interesting.

Question 4 of 6

Which channels are you running?

A quick line is fine. Skip if it's easier on the call.

Question 5 of 6

Tell me about the stuck thing.

This is the part that makes the call useful. What's the actual move you can't make right now? What's eating your week? What's your CEO asking for that you can't deliver fast enough? Be specific.

Company website

So I can dig into your channels before we talk.

Last step

Where should I send the calendar link?

I'll review what you sent, then drop a calendar link in your inbox within a business day. No newsletter pickup. No drip sequence. Just the call.

Text me the calendar link when it's ready. Standard message rates apply. Reply STOP anytime. No drip sequences. I hate those too.

✓

You're in.

I've got what I need. I'll dig into your channels and the stuck thing before the call.

Calendar link lands in your inbox within a business day.

Now

I review your channels and the stuck thing

Within 24 hrs

Calendar link in your inbox

On the call

30 minutes. Honest read on whether AI moves it.

The marketing director's
secret weapon.

30-minute working session

Same team.
Sharper output.