MuleTown.ai Launch Week
March 24–28, 2026
0%
Monday
Tuesday
Wednesday
Thursday
Friday
Shot List
Week Overview
Monday, March 24
Total Tasks
11
Walt's Tasks
6
Completed Today
0
W
Walt Tasks
Drive to Columbia, shoot all video + photo content (full day)
Walt
Priority 1 - Hero video (you talking to camera, downtown behind you, 60-90 sec)
Walt
Priority 2 - B-roll of downtown, storefronts, the square
Walt
Priority 3 - Walk into 2-3 businesses, introduce yourself, get a card
Walt
Film quick selfie video walking through downtown for X/Instagram
Walt
Post selfie video to X and Instagram that evening
Walt
C
Claude Tasks (For Awareness)
Build interactive quiz-style Free Analysis popup
Claude
Write 5 personalized outreach emails for Columbia businesses
Claude
Draft first 5 social media posts
Claude
Create YouTube intro video script
Claude
M
Malaki Tasks
Post first Instagram and Facebook content
Malaki
Set up Google Business Profile
Malaki
Research 10 Columbia businesses to target
Malaki
Tuesday, March 25
Total Tasks
7
Walt's Tasks
4
Completed Today
0
W
Walt Tasks
Network Columbia meeting, 9 AM at The Factory (bring cards!)
Walt
Goal: 2-3 people who say "I'd be interested"
Walt
Send names to Claude after the meeting for follow-up emails
Walt
Record YouTube video: "I'm building an AI company in Columbia, TN"
Walt
C
Claude Tasks (For Awareness)
Personalize follow-up emails for Network Columbia contacts
Claude
Build 2-3 vertical sub-pages (/restaurants, /hvac)
Claude
Write LinkedIn DM scripts (first touch + follow-up)
Claude
Create Loom script template
Claude
Wednesday, March 26
Total Tasks
8
Walt's Tasks
4
Completed Today
0
W
Walt Tasks
Send first batch of 5 outreach emails from howdy@muletown.ai
Walt
Send 2-3 LinkedIn DMs to Columbia business owners
Walt
Record 1 Loom video for highest-potential prospect
Walt
Edit and upload Monday's YouTube video
Walt
C
Claude Tasks (For Awareness)
Monitor form submissions and email replies
Claude
Draft AI newsletter pilot issue
Claude
Create second batch of social media posts
Claude
Build outreach tracking spreadsheet
Claude
Thursday, March 27
Total Tasks
7
Walt's Tasks
3
Completed Today
0
W
Walt Tasks
Follow up on any responses from Wednesday outreach
Walt
Post 3-5 X posts (pre-written in morning portal)
Walt
Record Thursday YouTube video (practical AI demo)
Walt
C
Claude Tasks (For Awareness)
Draft second wave of 5 outreach emails
Claude
Create one-page PDF leave-behind for in-person meetings
Claude
Update site with new content from Columbia shoot
Claude
Prepare Friday's week 1 report
Claude
Friday, March 28
Total Tasks
6
Walt's Tasks
3
Completed Today
0
W
Walt Tasks
Review the week - how many conversations happened?
Walt
Send remaining outreach from second batch
Walt
Plan next week based on what worked
Walt
C
Claude Tasks (For Awareness)
Compile week 1 report (outreach sent, responses, submissions, engagement)
Claude
Adjust strategy based on results
Claude
Pre-build week 2 outreach and content calendar
Claude
Production Shot List
P
PHOTOS — MUST HAVE
Walking downtown Columbia mid-stride
Coffee shop with laptop, smiling
Downtown wide shot (storefronts, courthouse)
Close-up of a real Columbia business sign
P
PHOTOS — HIGH PRIORITY
Courthouse from across the square
A real business owner (ask permission)
Columbia welcome sign
Handing a business card
Interior of local restaurant/shop
The Factory exterior
P
PHOTOS — NICE TO HAVE
Mule Day signage or statues
Car driving into Columbia
You and Malaki together
Sunset over Columbia
V
VIDEOS — MUST HAVE
Walking the square slow-motion
Panning storefronts (slow, cinematic)
Typing on laptop at coffee shop (over-shoulder)
Close-up of phone with muletown.ai loaded
V
VIDEOS — HIGH PRIORITY
Time-lapse of downtown
Entering a business door
Handshake with business owner
Screen recording: building a chatbot
Screen recording: AI answering a phone
V
VIDEOS — NICE TO HAVE
Driving shots through Columbia
Mule Day footage
Week 1 Overview
Total Tasks
39
Walt Tasks
20
Walt Remaining
20
Completion %
0%
Mules were the technology of their day. Same town. Same instinct. New era.